Research. Design. Test.
Creating meaningful digital experiences through user-centered design
Professional UI & UX Designer based in Berlin, Germany. Specializing in user experience design, interface design, and digital product development for web and mobile applications.
About Maria Werner - UI & UX Designer
Hi, I'm Maria Werner, a passionate UI & UX Designer based in Berlin, dedicated to creating digital experiences that connect, engage, and inspire people to take action. I specialize in user research, interface design, and building design systems that scale.
My Expertise
As a Senior UI/UX Designer at BarmeniaGothaer (formerly Gothaer Digital), I enhance user satisfaction by improving usability, accessibility, and the pleasure provided in user-product interactions. I'm passionate about designing fresh interfaces for web and mobile apps, knowing that the best user experience doesn't rely on moving pixels but on investing time in research and testing while creating meaningful user flows.
Services I Offer
- User Experience (UX) Design
- User Interface (UI) Design
- Mobile App Design
- Web Design
- Design Systems Development
- User Research and Testing
- Prototyping and Wireframing
- Accessibility Design
Selected Projects
Creating digital experiences that connect, engage and inspire people to take action. Here are some of my recent projects working with companies like Gothaer, BarmeniaGothaer, and energy consulting firms.
Meine Gothaer App - UX Strategy & Service Design
App consolidation and UX redesign for Gothaer insurance company. Successfully merged two existing apps into a single, comprehensive application, resulting in significant user engagement improvements:
- Interactions increased by 2,650% (from 2,718 to 74,704)
- Sessions increased by 452% (from 3,533 to 19,508)
- Logins increased by 578% (from 2,849 to 19,321)
Skills: UX Strategy, Service Design, App Design, User Research
energramm Dashboard - Design Library & Branding
Complete UX overhaul of energy consulting dashboard with focus on accessibility and user guidance. Redesigned the application process for residential buildings to create an intuitive and accessible user interface.
Key improvements: Clear project status through visual timeline, streamlined form completion, real-time calculations, and full accessibility compliance.
Skills: Design Library, Branding, Website Design, Accessibility
BarmeniaGothaer Design System
Developed an accessible, scalable design system for digital products across web and mobile platforms. Created color system refinement, design tokens, component library, and cross-platform validation.
Skills: Design Systems, Component Libraries, Accessibility, Cross-platform Design
GreenBlueWorld Platform - Website & Branding
Designed a modern, accessible platform connecting providers from across the energy transition landscape. Complete UX and UI concept including user account area, registration flows, and interactive forms.
Skills: Design Library, Branding, Website Design, UX Strategy
Visit GreenBlueWorld Website
gofeminin - Zero Waste Landing Page
Custom landing page design and frontend development for editorial campaign. Responsive design with focus on user engagement and environmental sustainability themes.
Skills: Frontend Development, UI Design, Landing Page Optimization
Display Ads & Marketing Materials
High-converting display ad creatives and marketing materials for various clients including EIS, Lieferando, and Pyszne.pl. Focus on conversion optimization and brand consistency.
Skills: Display Advertising, Conversion Focus, A/B Testing, Print Design
Work Experience
Senior UI/UX Designer - BarmeniaGothaer (2019 - Present)
At BarmeniaGothaer (formerly Gothaer Digital), I enhance user satisfaction by improving usability, accessibility, and user-product interaction design. Leading digital interface design projects and building design systems for insurance and financial services.
Design Director - gofeminin.de GmbH (2016 - 2019)
Led design for three brands: gofeminin, Onmeda, and Content Contessa. Responsible for creating integrative customer campaigns and digital brand experiences specializing in women's and health issues. Managed design teams and strategic design decisions.
UI/UX Designer - Takeaway.com / Lieferando.de (2011 - 2016)
Designed user experiences for one of Europe's leading food delivery platforms, serving customers across ten countries. Takeaway.com is one of the leading food-order sites where customers can order meals with a few clicks. Worked on conversion optimization and user journey improvements.
Professional UI UX Designer Berlin Germany
Experienced UI/UX Designer specializing in user experience research, interface design, mobile app design,
web design, design systems, prototyping, and user testing. Based in Berlin, Germany, working with leading
companies like Gothaer, BarmeniaGothaer, Takeaway.com, gofeminin, energramm, and GreenBlueWorld.
Services include digital product design, user research, wireframing, prototyping, accessibility design,
design system development, conversion optimization, and frontend development.
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User Experience Design Germany, Interface Design Berlin, Mobile App Design Berlin,
Web Design Berlin, Design Systems Berlin, User Research Berlin, Prototyping Services Berlin,
Accessibility Design Germany, Freelance UI Designer Berlin, Freelance UX Designer Berlin